TheCommandCenter
for BTLCampaigns
One platform for your entire BTL operation.
Built to eliminate the chaos and deliver real-time transparency to every stakeholder.
BTL campaigns are hard.
They don't have to be.
Most agencies manage field campaigns with tools never designed for the job — and pay the price in wasted time, frustrated clients, and burnt-out teams.
Spreadsheet nightmares
Tracking hundreds of shifts across endless Excel files — always out of date, prone to errors, impossible to share in real time.
v1.3_FINAL_FINAL_campaign-tracker.xlsx
Viber is not a CRM
Critical updates buried in group chats. No audit trail. No structured data. No way to know what actually happened in the field.
"Did you submit the report?" × 47 messages
Photos arrive days late
Photos emailed in batches. Reports filled on paper and lost. Clients waiting weeks for proof of campaign execution.
"Still waiting on last Tuesday's photos..."
Flying blind until it's too late
No real-time view of who checked in, if reports are accurate, or if a campaign is on track — you only find out after the damage is done.
Campaign ends. Client calls. Panic.
myBTL was built to eliminate every one of these problems.
See how it worksFrom planning to proof in four steps
From planning to proof in four steps
Plan
Create campaigns, define custom report schemas, set GPS-bounded locations, and assign your team — all from one dashboard.
Execute
Promoters check in via GPS, complete dynamic field reports, upload photos, and submit — all from their phone, no app needed.
Review & approve
Managers run the QC queue — approve or reject with feedback, view photos, and keep quality high before clients ever see a problem.
Deliver
Clients get live dashboards with campaign analytics, photo galleries, and downloadable PDF/Excel reports — no chasing required.
Tools designed specifically for the job
Whether you're managing campaigns or executing in the field, get the exact features you need to succeed.
Agency / Admin
Full control over every campaign
Agencies get a bird's-eye view of all campaigns, teams, and performance. Create campaigns, define report schemas, manage organisations, and oversee everything from one dashboard.
- Create campaigns with custom report schemas
- Maintain a master database of promoters, retail locations, and brand assets
- Manage users, roles, and organisation memberships
- View all analytics and export PDF/Excel reports
- Configure campaign workflows and approval chains
- Access AI-generated summaries and insights
- Whitelabel the platform with your agency's branding
RedBull Sampling - City Center
Shift Chat ·4 online
Alex S.
We've arrived at the location, setting up the stand now 🙌
Great! Take a photo of your setup once it's done for approval 📸
Maria K.
Setup complete! Ready to go 🚀
09:20Built-in team
communication
Ditch the scattered WhatsApp and Viber groups. myBTL provides native, context-aware messaging built directly into your workflow - with AI-powered photo verification included.
Shift Context
Every shift gets its own dedicated chat room automatically. No more guessing who is working where.
Org Announcements
Broadcast important messages to your entire agency or specific campaign teams instantly.
Drop WhatsApp & Viber
Keep all communication professional, secure, and fully integrated with your shift schedules and reports.
Intelligence built
into every workflow
myBTL integrates Google Gemini AI to help managers work faster, catch issues earlier, and deliver better insights to clients — without extra effort.
Report Intelligence
Flags outliers, inconsistencies, and suspicious data before your manager opens the QC queue.
Photo Analysis
Verifies uploaded photos match campaign criteria — store setup, branding, and promoter attire.
Auto-Generated Summaries
Generates natural language summaries of performance, highlights, and concerns at campaign close.
Campaign Chat
Ask "How many reports were approved this week?" in plain language and get instant answers.
myBTL AI Assistant
Online
The campaign ran across 12 locations with a 96% completion rate. Promoters captured 420 photos and reported high customer engagement.
We'd rather show than tell.
See the real thing.
No polished slide decks. Just the raw, unedited platform that runs top BTL agencies.
The end-to-end picture — agency dashboard, manager QC, promoter mobile app, and client portal in one fluid tour. Best place to start.
More power than
meets the eye
Capabilities built deep into the platform — each one removing another reason to reach for a separate tool.
Store #12 — Billa Serdika
Within 47m · 09:03 AM
GPS Check-ins
Verify promoter presence with GPS precision
Real-time location validation keeps every check-in honest. Each store has a configurable geofence — promoters can only check in when they're actually there.
- Geofence radius configurable per store
- Timestamp + coordinate logged on check-in
- Live map view of active promoters
- Instant alert on out-of-radius attempts
Stop managing chaos.
Start delivering results.
Join leading BTL agencies that have cut admin overhead by 60%, eliminated report delays, and started giving clients the real-time transparency they deserve.
Your campaigns,
always in reach.
The full myBTL experience — purpose-built for iOS and Android.
- Push notifications for new shifts and submitted reports
- Native camera for instant, compressed photo capture
- Background GPS with one-tap store check-in
- Face ID & fingerprint — instant biometric login
- Manager dashboards and QC queue, optimised for mobile
Coming Soon on
App Store
Coming Soon on
Google Play
Get notified at launch
No spam. One email when the app goes live.
Good morning,
Alex K.
Billa Serdika
Bul. Knyaz Dondukov 17
This Week
QC Review
7 pendingStore #12
ApprovedMaria V.
Store #8
PendingIvan S.
Store #3
RejectedPetra K.